Facts Tell, Stories Sell.

What if the way you’re trying to sell your services, products, and programs was backwards?  What if the way you were taught to pitch things is being done in reverse order of how to influence people? As far as I know there’s no class in high school on how to influence people and there’s no … Read more

Top 3 Branding Strategies You Can Learn In Business From Athletes

What’s the difference between building a brand in business and building an athletes brand?  The short answer is nothing… They both want to create more influence, income, and even time freedom. Whether it’s a person, place, thing, businesses or organization everything has a brand mark. I call it “An Identity” It’s important for every athlete … Read more

The 4 Levels of Marketing

Over the years I’ve noticed that each business owner falls into one of these 4 categories of marketing philosophies. How important is your marketing philosophy? It’s everything. Philosophy is essentially what are your truths, principles, or being of conduct that you operate within. Below are the common 4 I come across. Level IV: The Waiters … Read more

Why Have A Slogan

What’s a brand slogan and why does it matter in your brand and business? Ever hear the quote, “If you don’t stand for something then you’ll fall for anything”? A brand slogan tells the world what you stand for and/or what your company believes. People work with people they KNOW, LOVE, & TRUST. Your slogan … Read more


There is never enough sacrifice to get you the results you want. What are you willing to sacrifice for results? Will you sacrifice sleeping in for being in better shape and having a 6-pack? Will you sacrifice  The Aztecs were an ancient culture who lived in what is known today as Mexico during the 14-16th … Read more